Project in Entrepreneurship and Innovation Management – Business Challenge
Lecturer
|
Prof. Dr. Alexander Kock
|
Entry Requirements
|
The course has a limited capacity. A selection of participants will be made. In order to take part in the selection process, please register for the respective group via Tucan according to your study program. Please note the registration period from the 5th of September to the 9th of October 2022.
|
Start
|
Lecture kick-offon the 18th of October
|
Contact
|
Tim Feiter and Christian Tschiedel
|
Concept
|
- Hybrid format
- Challenges provided by renowned companies and startups
- Recoreded lectures provided via Moodle
- Virtual workshops: Design thinking & scenario analysis
- Final presentation of solutions and business cases in front of company representatives
|
Scope
|
6 CP, 4 SWS (semester hours per week)
|
Language
|
English
|
Content
|
In the course “Project in Entrepreneurship / Innovation Management”, students will face theory-based and practical challenges within an explicit entrepreneurship and innovation context. Exemplary applications in the area of entrepreneurship can be specific topics, such as analyzing entrepreneurial concepts within specific industry settings or opportunity recognition. Applications in the area of technology and innovation management comprise the derivation of management implications for current challenges such as digitalization and corporate foresight. In order to overcome the projects’ challenges, the students should resort to established methods such as design thinking, sensitivity analyses, or scenario analyses. The tasks within the framework of the project are set either by the provision of dedicated technologies, or by challenges from explicit companies.
|
TUCaN-Link
|
Link
|