New publication in the journal Creativity & Innovation Management
2021/11/08
The article “Unlocking novel opportunities. How online ideation platforms implicitly guide employees toward better ideas by spurring their desire to innovate” by Tobias Kruft and Alexander Kock has been published in the journal Creativity & Innovation Management.
The innovative behavior of employees is becoming increasingly important for corporate success. Companies try to improve their innovation capabilities by supporting and motivating their employees to show innovative behavior. Online idea platforms in particular are becoming increasingly relevant as they create new opportunities for employees to innovate.
This paper is the first to examine how exploiting the opportunities provided by online idea platforms promotes intrinsic motivation for innovative behavior and ultimately the submission of high-quality ideas. Based on expectancy as well as channel expansion theory, the authors derive a framework with four intrinsic motivational forces that can stimulate employees to use online idea platforms more intensively. This framework is empirically tested using a multi-study approach with two data sets.
The results support the core argument that online idea platforms stimulate certain desires that motivate employees to engage in innovative behavior and ultimately to submit high-quality ideas. The detailed results make several contributions to the literature on innovation management and beyond.
The full article can be found here (OPEN ACCESS):https://onlinelibrary.wiley.com/doi/full/10.1111/caim.12463
