New special issue publication in the Journal of Product Innovation Management

The article analyses ideators’ behavioral patterns and their relationship to idea success First, they combine contest theory with innovative behavior literature to derive eight types of innovative behavior in online contests—clustered into the three categories idea generation, elaboration, and championing—that represent the ideators’ required efforts to compete in an ideation contest successfully. Second, they use a unique empirical sample, which combines platform and evaluation data of a corporate R&D ideation contest with participants’ survey data, received a few days before the contest's closure, to analyze the relationship between the effort invested in these dimensions and idea success. The results show that more effort does not necessarily lead to better results. The effort invested in idea generation, such as more extensive submission (“spamming”) and creative inspiration (“copying”), could be wasted and even has adverse effects on idea success. However, especially effort invested into idea championing provides strong possibilities to increase idea success.

You can finde the full article here.